The e mail blog

Stories, strategies, and insights for sending better emails.

• Stop Tracking Open Rates. Your Deliverability Will Thank You.

  • Category: how to guide
  • Summary: Tracking open rates could be sending your emails to spam. Learn why the metric is unreliable and what to measure instead.
  • Author: Akash Bhadange • 24 Mar, 2026

• Why Every Indie Hacker I Know Is Overpaying for Email

  • Category: email marketing
  • Summary: I've had the same conversation with a dozen indie hackers this year. Their email bill keeps going up, not because they send more, but because their list grew.
  • Author: Akash Bhadange • 05 Mar, 2026

• The Complete Guide to Email Authentication: SPF, DKIM, and DMARC

  • Category: how to guide
  • Summary: This guide walks you through what each protocol does, how to set them up, and the common mistakes that silently wreck your inbox placement.
  • Author: Akash Bhadange • 17 Feb, 2026

• The List-Unsubscribe Header: A Complete Guide

  • Category: engineering
  • Summary: The List-Unsubscribe header lets Gmail and Yahoo show a native unsubscribe button on your emails. Here's how it works and how to set it up correctly.
  • Author: Akash Bhadange • 27 Jan, 2026

• Why Gmail Says Your Emails "Appear Suspicious" (And How to Fix It)

  • Category: how to guide
  • Summary: Gmail marking your emails as suspicious? Fix DMARC strict alignment with this SPF, DKIM, and DMARC DNS configuration guide.
  • Author: Akash Bhadange • 07 Jan, 2026

• How to Read Email Metrics and Actually Improve Email Performance

  • Category: how to guide
  • Summary: Email metrics explained: what each number means, healthy benchmarks, red flags to watch for, and how to turn analytics into better email performance.
  • Author: Akash Bhadange • 01 Jan, 2026

• Why Your Emails Go to Spam: 18 Reasons and How to Fix Each One

  • Category: how to guide
  • Summary: Most deliverability problems come down to a small set of fixable mistakes. Let's discuss 18 mistakes, what they are, why they happen, and how to fix each one.
  • Author: Akash Bhadange • 30 Dec, 2025

• How to Warm Up a New Email Domain: Step-by-Step Guide for High Deliverability

  • Category: how to guide
  • Summary: Learn how to warm up a new email domain with proven schedules and strategies. Avoid spam folders and build lasting sender reputation.
  • Author: Akash Bhadange • 17 Dec, 2025

• AutoSend Partners with Dodo Payments to Power Transactional Email Notifications

  • Category: product updates
  • Summary: Dodo Payments customers can seamlessly integrate AutoSend's email API to handle all payment-related notifications, from transaction confirmations to subscription updates.
  • Author: Akash Bhadange • 01 Dec, 2025

• SMTP vs API: Complete Developer Guide

  • Category: engineering
  • Summary: Complete technical guide comparing SMTP vs API for sending emails. Includes code examples, performance benchmarks, and decision framework for developers.
  • Author: Akash Bhadange • 12 Nov, 2025

• Why AutoSend Doesn’t Have a Free Plan

  • Category: engineering
  • Summary: How protecting deliverability, reliability, and focus shaped our decision to not offer the free plan.
  • Author: Akash Bhadange • 11 Nov, 2025

• The Hidden Cost of Poor Email Deliverability

  • Category: email marketing
  • Summary: Poor email deliverability hurts trust, engagement, and revenue. Learn how to protect your domain and improve email deliverability with AutoSend.
  • Author: Akash Bhadange • 01 Nov, 2025

• Do Transactional Emails Need an Unsubscribe Link?

  • Category: email marketing
  • Summary: Learn when transactional emails need an unsubscribe link, when they don’t, and how to stay compliant with CAN-SPAM and GDPR rules.
  • Author: Akash Bhadange • 01 Nov, 2025

• How SPF, DKIM, and DMARC Work Together to Protect Your Domain

  • Category: how to guide
  • Summary: Learn how SPF, DKIM, and DMARC protect your domain from spoofing and phishing, improve trust, and boost email deliverability.
  • Author: Akash Bhadange • 29 Oct, 2025

• How to Get a Verified Checkmark in Gmail with BIMI

  • Category: how to guide
  • Summary: Learn how to set up BIMI to display your verified logo and checkmark in Gmail to boost trust and email deliverability.
  • Author: Akash Bhadange • 29 Oct, 2025

• SendGrid Alternative: Why AutoSend Is the Best Modern Email Platform

  • Category: email marketing
  • Summary: Looking for a SendGrid alternative? Discover why AutoSend is the best modern email platform for transactional and marketing emails with simple pricing and reliable deliverability.
  • Author: Akash Bhadange • 27 Oct, 2025

• How to Warm Up a New Domain for Transactional Emails

  • Category: how to guide
  • Summary: Learn how to warm up a new domain for transactional emails with this step-by-step guide. Improve deliverability, build reputation, and avoid spam filters.
  • Author: Akash Bhadange • 14 Oct, 2025

• Emails Going to Spam? Here’s How to Fix It

  • Category: how to guide
  • Summary: Learn why your emails are going to spam and how to fix it. A simple guide to improve email deliverability, authentication, and sender reputation.
  • Author: Akash Bhadange • 14 Oct, 2025

• Avoid These 5 Mistakes While Sending Transactional Emails

  • Category: engineering
  • Summary: Learn the common mistakes teams make when sending transactional emails and how to fix them for better deliverability, clarity, and compliance.
  • Author: Akash Bhadange • 14 Oct, 2025