AutoSend vs. Loops: Complete Comparison

Pricing, features, and why volume-based billing makes more sense for teams that send emails regularly.

Why teams switch from Loops to AutoSend

  • Use with AI agents

    AutoSend works natively with AI agents. Connect via MCP, use the skill.md file, or call the REST API directly.

  • Pay for what you send

    Volume-based pricing means you can keep your entire contact list without anxiety and grow your audience freely.

  • Real human support

    Every question is answered by the same team that builds AutoSend. We know the product inside out and we're here to help.

Let your agent handle email for you.

AutoSend provides everything an AI agent needs to work with email: an MCP server, a skills.md file, and full REST API coverage.

MCP

Instead of switching between your AI assistant and the AutoSend dashboard, you can use natural language for your email operations.

Create a newsletter campaign for our April product updates and s

Agent Skill

OpenClaw

MCP
Instead of switching between your AI assistant and the AutoSend dashboard, you can use natural language for your email operations.

Give your agent full knowledge of the AutoSend API, authentication patterns, and best practices to integrate emails into your product.

Manage every part of your email operation using your OpenClaw agent.

Create a newsletter campaign for our April product updates and s

The Hidden Cliffs in Contact-Based Pricing

Every time you cross a contact threshold, your Loops bill jumps, even though you're sending the same number of emails.

For example: You have 49,950 subscribers and you're paying $249/month. You run a successful campaign and gain 100 new subscribers. You're now at 50,050 subscribers.

Your email volume barely changed. Maybe you went from 150K to 152K sends per month. But your Loops bill? It just jumped from $249/month to $399/month.

That's an instant $150/month increase ($1,800/year) for gaining just 100 people.

The difference: Loops charges you for who's on your list. AutoSend charges you for what you actually send.

This means every growth milestone — 10K, 25K, 50K, 100K contacts — becomes a budget anxiety moment with Loops.

With AutoSend, growth is just... growth.

Email costs at different growth stages

Stage Loops AutoSend You Save
Starting up
1K Contacts; ~3k emails per month
Free $5
Hobby plan
- 5
Early Traction
<10K Contacts ; ~40K emails per month
$149/mo $50/mo $99/mo
$1,188/yr
Finding PMF
<50K Contacts; ~200K emails per month
$399/mo $190/mo $209/mo
$2,508/yr
Growth Mode
<100K Contacts; ~400K emails per month
$599/mo $380/mo $219/mo
$2,628/yr
Scaling
<200K Contacts; ~800K emails per month
$1,199/mo $700/mo $499/mo
$5,988/yr
Scaling
<500K Contacts; ~1.5M emails per month
$1,999/mo $1,290/mo $709/mo
$8,508/yr

Automate all emails from conversion to retention.

Email Automation

Create welcome sequences, onboarding flows, and re-engagement campaigns that send themselves automatically.

Smart Triggers

Trigger emails based on user actions, contact property changes, or custom events from your product.

Analytics & Insights

See opens, clicks, and conversions as they happen. Spot what's working and apply learnings to your next campaign.

Trigger

Contact is added to All Customers list

Wait for

8 hrs

Welcome, Let's Get Started! David david@acme.com

Automation Ends

Once all emails have been sent or contact doesn't meet the entry criteria.

Intelligent Contact suppression

Global Email Validation and Suppression Engine

Proprietary engine that validates every contact, and suppresses the risky ones before sending campaigns. Automatically blocking spam traps, disposable addresses, and invalid emails that could damage your sender reputation.

Human support from day one. Starting with your migration.

Our product team handles every support query directly. They know every edge case, every setting, every workaround. And they respond fast.

They'll happily assist you move your contacts lists, email templates and automations over. Just reach out.

FAQs

How is AutoSend different from Loops?

AutoSend uses volume-based pricing while Loops uses contact-based pricing (pay per subscriber). This means with AutoSend, growing your audience doesn't automatically increase your bill, only sending more emails does.

Does AutoSend support both transactional and marketing emails?

Yes. You can send both from the same account using one combined email volume.

Is AutoSend a replacement for Loops?

AutoSend offers the same core functionality (transactional + marketing emails, automations, clean API) with volume-based pricing that saves money as you grow. Most teams switching from Loops save 30–40% on email costs.

Does AutoSend offer an API like Loops?

Absolutely. AutoSend provides a developer-friendly REST API for sending, tracking, and managing emails, designed to be fast, reliable, and easy to integrate.

What kind of users is AutoSend best suited for?

AutoSend is built for growing teams and startups that are hitting Loops' pricing thresholds or need more sophisticated features. If you're regularly emailing your list (2+ times per month) and approaching 10K, 25K, or 50K or more subscribers, AutoSend's volume-based pricing will save you money.

How easy is it to migrate from Loops to AutoSend?

With our migration support, you can transfer all your email templates, contacts, segments, and automations from Loops to AutoSend. We provide hands-on assistance to make the switch seamless.

Does AutoSend offer analytics and delivery insights?

Yes. You can track deliveries, opens, clicks, bounces, and unsubscribes directly in your dashboard, all in a clean, easy-to-read format.

Why should I choose AutoSend over Loops?

Choose AutoSend if you want a simpler, faster way to send emails, with one platform, one plan, and one clear experience for your team.